Russian payday lenders and clever advertisements

Continuing on my theme of Russian retailers listing their nearest metro station in their advertising, when riding the Nizhny Novgorod Metro I found another interesting advertisement – this time for a payday lender called «Нано-Финанс» (Nano Finance).

Advertisement for a payday lender on the Nizhny Novgorod Metro

The first thing I noticed was the diagram on the left hand side – a copy of the official Nizhny Novgorod Metro network map.

Network map for the Nizhny Novgorod Metro

Network map via AlexTref871 on the Wikimedia Commons.

It was my girlfriend who noticed the second interesting element – on the network map, every station name had been replaced with a reason to borrow money. Here is a selection:

  • свадьба
  • автомобиль
  • ремонт
  • мебели
  • шуба
  • фитнес
  • телевизор

Which translate to:

  • wedding
  • car
  • renovation
  • furniture
  • fur coat
  • fitness
  • television

This provides a little insight into Russian culture – apparently buying a fur coat or a big wedding with borrowed money isn’t considered outlandish!

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One Response to Russian payday lenders and clever advertisements

  1. Pingback: What do Russians finance at payday lenders? - Euro Gunzel

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