Continuing on my theme of Russian retailers listing their nearest metro station in their advertising, when riding the Nizhny Novgorod Metro I found another interesting advertisement – this time for a payday lender called «Нано-Финанс» (Nano Finance).
The first thing I noticed was the diagram on the left hand side – a copy of the official Nizhny Novgorod Metro network map.
Network map via AlexTref871 on the Wikimedia Commons.
It was my girlfriend who noticed the second interesting element – on the network map, every station name had been replaced with a reason to borrow money. Here is a selection:
Which translate to:
- fur coat
This provides a little insight into Russian culture – apparently buying a fur coat or a big wedding with borrowed money isn’t considered outlandish!